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Daihatsu Motor Co., Ltd. is a
Japanese manufacturer of cars, well known for its smaller models and
off-road vehicles. Many of its
models are also known as kei jidosha (or kei cars) in Japan.
• The name "Daihatsu" is a combination of the first kanji for Osaka and
the first of the word "engine manufacture" ; when put together they are
pronounced "dai hatsu."
• Daihatsu was formed in 1951 as successor
organisation to Hatsudoki, and
by the 1960s had started exporting cars to Europe, although it did not
enjoy any major sales success until well into the 1980s.
• Since February 1992 in North America, it has been common for Toyota to
distribute Daihatsu models.
• On January 13th 2011 Daihatsu
announced it will pull out of Europe in 2013.
Innovation for Tomorrow
• Global environmental issues,
social changes, and shifts in consumer values are all combining to put
compact cars in the spotlight. Since Daihatsu Motor Company was
established in 1907, we have been focused on compact cars.
• Our cars are built following a policy of "Genchi-genbutsu." This
Japanese word means that we go to the source to ascertain all the facts
to make correct decisions, build consensus and to achieve all of our
• This is an age with many issues. Big is not Better anymore. Rather,
Small is Smart. Our cars are friendly to the
environment. They are also people
• As a company we are practical, innovative and imaginative and as a
member of the Toyota Group we aim to become the world's leading compact
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